10 Days In China
“Lessons Learned On Life, Success And Network Marketing”
We are going to take a break this week from the grind of “how to”
build your direct marketing business and over the next three issues
I’m going to talk about my recent trip to China.
In fact, when you get this newsletter I’ll be in the air on my return
flight from Beijing.
But first, I hope by now you’ve learned how to do a PBR to grow your
business, but more importantly you’ve scheduled a Grand Opening Party
(Re-Grand Opening) on your calendar. If not then do it. You will see
that it’s the best way to introduce your products and opportunity with
the most people, for the least cost while having the most fun. It’s a
no brainer.
Now, to my China trip… From April 10th to April 20th I visited 3 cites,
did 5 seminars, one press conference, one magazine interview, autographed
1000 books (or that’s what it seemed like), visited Tiam square, climbed
the Great Wall of China and most importantly forged new relationships
that I know will last a life time. Not bad for 10 days in China!
I’ve got so much to share with you over the next 3 weeks. Here’s what
to expect:
>> In this issue, I’ll be sharing my interview with “Business Times Magazine”
which is China’s #1 magazine for direct sales.
>> In next week’s issue I’ll share some highlights from my 10 days in China.
You’ll read about what I did, who I met, what I learned and I’ll give you
pictures of it all. What a ride it was!
>> In the final issue, I’ll give you tips you can use to help you build your
business.
Lets get started with my interview from China’s “Business Times
Magazine”. I’ve posted it directly to my blog as well- if you’d like to
read it & send me a comment, go ahead and click here:
http://www.BurkeHedges.com/blog
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China Business Magazine Interview
with Burke Hedges
March 19, 2009
~ 1.As we know, you have worked for 20 years to spread the concept of
finance intelligence and individual venturing. And what you did has
a great influence around the world. Can you tell us what made you get
into this field?
“Over 20 years ago I had a cellular phone business where I earned a
million dollars by age 25, but sadly it cost me $ 1.2 million to earn
it! I was broke and upset but not broken.
Fortunately, in 1988, I was introduced to the industry by a stranger
who purchased 2 cellular phones from me. Like most people who see the
business for the first time I was skeptical, but curious about the
possibilities of residual income and the opportunity to become
financially free. I signed up, worked very hard, was 100% coachable
and reached the top position with the company. Today I’m more excited
about the future of the direct marketing industry than when I first
started 21 years ago. It’s truly been an amazing journey.
The reason I got into teaching and lecturing is a result of the books
I’ve written. My message is simple: Direct Marketing is the best
industry in the world to achieve personal and financial independence.
I feel people need to know the truth, the whole truth and nothing but
the truth about the dynamics of the industry that is changing the
quality of people’s lives all over the world and especially in China.
One of my mentors said to me, “Burke, help people solve their problems
and you will enjoy many rewards. The bigger the problem you help solve
the bigger your contribution will be and the greater your rewards”. This
is exactly what I’m doing with my books and lectures. Helping people
solve their economic problems. As we all know, money is a very big problem
for most people worldwide and it’s my(our) duty to spread the message of
financial intelligence to everyone who is struggling financially or who
desires to enjoy a higher quality of life.”
~ 2. What is your view about the success theory? As we know, although
many people know about this theory, why has nothing changed about their life?
“I believe that today more than ever success in our industry is a choice.
Success used to be reserved for the privileged, but not anymore. Success
is for those individuals who are hungry, coachable, and are willing to
work hard and make sacrifices to make success as they see it a reality.
It’s reserved for those who refuse to give in or give up. Let’s face it,
success in our industry is not rocket science. Do what successful people
do and get what successful people get.
I believe the reason people don’t change is because they get comfortable.
They get comfortable feeling UNCOMFORTABLE. They get comfortable settling
for less in life when a bright new world of possibilities exists right
under their noses. It’s our job to encourage those individuals who want to
do more, have more and be more in their lives, that success is possible if
they follow their dreams, work hard and plug into a system of personal and
economic achievement.”
~ 3. There are many other experts in the success theory in America, such
as Zig Ziglar, Robert T. Kiyosaki, and Anthony Robbins. What makes your
personal achievement study subject distinguished from theirs?
“First, I have learned a great deal from Zig Zigler, Robert Kiyosaki, and
Anthony Robbins, and many other great teachers here in America. I believe
in the philosophy “When you’re green you’re growing, and when you’re ripe
you’re rotten.” Anyone who knows it all has nowhere to go. The more I learn,
the more I realize how little I know.
However, what makes me unique is my years of hands on experience in this
industry. I’ve built two successful organizations. With my first company I
built a $10 million business my first full year with the company and with my
second company I became the #1 income earner. Not only have I studied and
researched the industry a great deal, but I know firsthand the challenges
new business owners face and how to overcome them.
If you want to learn to fly an airplane, you take lessons from an experienced
pilot- not someone who just read a book on aviation, right? Success leaves
clues. For 20 years I’ve focused on helping people achieve success in our
industry either as distributor, author or lecturer.”
~ 4. The readers in China came to know you because of your book “The Parable
of the Pipeline”. Is this your first book ever published? In what
circumstances did you finish writing this book? And what message would you
like to deliver to your readers through this book?
“The Parable of the Pipeline” is my 7th book. My 8th book is “The Servant Soul”
and it will be released in April of 2009. I’m very excited about my new book
and I believe it will inspire many people to do more with their lives.
The message I want to deliver with “The Parable of the Pipeline” is simple,
but profound. Leverage! I believe that once people really understand the
power of leverage, they’ll never go back to the traditional ways of earning
a living which is trading one hour of time for one hour of pay. Leverage is
about trading an hour of time for 10 hours of pay. Or a month worth of work
for a year of pay.
For example, if you had $1 million dollars in the bank at 10 percent interest,
you’d make $100,000 dollars a year whether you woke up in the morning to go to
work or not. You’re not working for your money your money is working for you,
right?
Although most people don’t have $1 million dollars in the bank working for
them everyone does have time. Regardless of nationality, age, experience
or education everyone has 1440 minutes each and every day. Everyone knows
that you can turn time into money. Then the question becomes, how can we
leverage time to get the same results as having $1 million dollars in the
bank? You need to have an economic model that allows you to leverage time
exponentially which will generate residual income.
In “The Parable of the Pipeline” I use the metaphor of bucket carrying
(a job) and pipeline building (financial intelligence or residual income)
to illustrate the power of leveraged income. This is the message I want
to spread with “The Parable of the Pipeline”.
One last point on building a leveraged business — leverage is a privilege
we ‘get to do’ not ‘have to do’. We must not take this privilege lightly
or for granted.”
~ 5. Can you tell us what inspired your ideas about pipeline, system and copying?
“Education is the first step to transformation. When I first got started 20
years ago someone taught me the do’s and don’ts of the business. Now it’s
my turn to give back.
Also, I believe common sense is not so common anymore!
Common sense says, “Residual income is better than temporary income”.
Common sense says, “Having a proven system and support team to help you
achieve success is better than having nothing at all”
Common sense says, “If you can get rich doing something you are already an
expert at then don’t reinvent the wheel”. We’ve been copying our entire lives.
We copy the way we eat, speak, write, dress and work. Unfortunately, most
people have copied the wrong plan for wealth creation.
My objective is to educate people who want a better life to use common
sense and seriously look at direct marketing. It’s a big time business
opportunity and for many it’s been a dream come true.”
~ 6. All your thinking, such as pipeline, system, learning for life,
and copying is related to the line of marketing somehow. Is this just
coincidental? Or have you planned this based on your personal career?
“There are no coincidences in life. You choose the path you want to
follow or the path chooses you. I have chosen the direct marketing
path as my profession. I speak the truth and teach the principles of
success. Teaching on building pipelines of residual income, plugging
into and working a success system, and learning to become a leader
is all part of the plan, my path, if you will.
Water is wet regardless if you live in China or America. This is an
indisputable fact. The same is true for the principles of success.
Whether you live in China, Africa, Europe or America, the principles
of success and achievement are the same. I’ve learned this and this
is what I teach.”
~ 7. As we know, you worked with Amway and Internet Service Corporation
as a consultant. Is that your first time to work in the line of direct
marketing when you were with Amway? What’s your opinion about direct
marketing? Do the distributors in this industry need more inspiration
than those in others?
“Before I started speaking to the various Diamond organizations in Amway
I had almost 10 years of experience in the industry. I’ve learned a great
deal about their system and I believe it’s the best system in the industry.
There is nothing like it!
My opinion on direct marketing is simple. It’s the absolute best model
for creating wealth and enjoying quality of life in the world. I say
this because I believe it and can prove it. Where else can you get in
a business for little upfront money yet have such huge residual income
potential — not to mention the incredible support system and mentoring
available to insure your success. The only reason you would not do the
business is because you don’t understand it or you’re lazy.
Does this industry need more inspiration than others? It needs no less.
People as a rule have a need to be respected, appreciated, recognized,
validated and encouraged. It’s a human value and is as natural as
breathing. The opposite of encouragement is to humiliate, punish,
embarrass or to publicly ridicule someone. Who wants this?”
Additionally, we are in business for ourselves and we are paid for
performance. A system of learning and encouragement is needed because
things don’t always go the way we expect it to go. Just like an athlete
who loses an event and needs to be encouraged and reassured that there is
always another day… or the student who fails a test… or an employee who
fails a task. They need encouragement as well and so do the business
owners of our industry. They are building a team and encouragement and
belief in one another is instrumental in the success of their business.
Encouragement is a core value of a team - united we stand and divided we fall.”
~ 8. Is this your first trip to China? Did you know anything about China
and its direct marketing industry?
“Yes, this is my first trip to China. And I’m very excited about my visit
and I look forward to meeting many new friends at my seminars.
I have, however, spent a great deal of time in Asia, Thailand, Singapore,
Malaysia and Indonesia.
Regarding my knowledge on Chinese direct marketing, here is what I know
for sure: It’s one of the hottest countries for direct marketing in
the world. The timing to build a direct marketing business is perfect.
I believe it’s better to be at the right place, at the right time with
the right company, product, leadership and system than it is to be smart.
What you need to succeed in direct marketing is vision and wisdom…to
see what is possible for you and your family. Those who do will leave a
financial legacy for their children. Those who don’t will miss out on
what I believe to be the greatest wealth building opportunity in the
history of China.”
See you next week for Part 2!
Burke | 
04 30th, 2009| 
