Burke | 
05 5th, 2009| 
Welcome again to another issue of the Monday Minute! I’m writing
this weeks issue from Beijing, China where I’m doing a week of
seminars. It’s been quite an experience.
This week we are continuing the series on hosting a Private Business
Reception (PBR) to grow your business. Last week I wrapped up with
tips to help you prepare for the PBR. And this week, I’ll be sharing
some key rules on doing an effective presentation.
You’ll notice that this weeks lesson is a little longer than normal.
It’s such important information that I didn’t want to break
it up into two lessons.
So, let’s get started!
You’ve put planning and effort into your PBR. Now that you’re ready
to do the event, it’s important to keep your mindset positive and
don’t sweat the small stuff. You’re having celebration, after all!
It’s the Grand Opening of your new business. Make sure you keep your
event light but, keep it real & just have fun sharing your products
and business with your guest.
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Here are some simple rules to follow to insure the presentation part
of your PBR goes smoothly and you maximize the effectiveness of your
event.
>> Rule 1: Make it fun! (I can’t over emphasis this)
Don’t get all stressed out over the event. You’ve taken care of all
the details in advance, so when your guests arrive you should be calm
but excited they are there. The key here is to decide in advance that
you are going to enjoy yourself.
>> Rule 2: Keep the main presentation under 30 minutes. Your guests
aren’t there to sit through a 2 hour speech.
>> Rule 3: Have product and business testimonials ready in advance.
It’s best to have several successful distributors or product users at
your event to give their testimonial. Typically it’s your Upline.
This is very important!
If for what ever reason you are not able to get a few people
to attend your event then go to plan B and have them attend by phone.
Get a Free Conference call number (www.freeconferencecall.com) and
have your live testimonials call in to the bridge line at a specific
time. Please be sensitive to the caller’s time. Don’t abuse it.
Make sure you have a speaker phone available. Live testimonials are
very powerful. If you are not able to have live testimonials, then
your next step is to go to plan C. Have a DVD cued up on your TV or
Computer and have your guests watch the testimonials.
Just make sure you have testimonials.
>> Rule 4: Make sure your tools are in order & everything is ready.
All your audio/visual equipment should be hooked up, working and
ready to go.
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You know, many people think the presentation is simply the part
of the PBR where you “show the plan”. Actually, there are 3
parts to an effective presentation:
Part 1: Pre-presentation- when your guests arrive
Part 2: Presentation
Part 3: Post-presentation- what you do after you’re done
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Let’s discuss the three parts.
>> Part 1: Pre-presentation
This is when your guests start arriving. You want to greet
them and thank them for coming. You attitude is really important
here. You should be excited & happy to see them. Have them sign
a guest register and direct them to the food & drinks. Make
sure to let them know what time you’ll be starting the presentation
and inform them that they’ll be getting a gift bag before they
leave that you think they’ll really like. I know this is just common
sense, but it’s worth mentioning.
>> Part 2: Actual presentation
There are 2 ways of actually presenting your business. The first way
is to use your Upline expert. And the second way is to use your tools-
like a DVD.
Either way you are not to show the plan yourself.
I prefer the first option-using your Upline expert-for two reasons.
One, you’re getting hands on coaching from an experienced distributor
and two, it communicates to your guest they don’t have to know anything
about the business to get started.
All they have to do is supply the people.
Using the tools (DVD) is also very effective because your guests can
see how easy it is to share the business with the tools. If you show
the presentation yourself, you are communicating to your guests that
they have to know everything you know- that they have to be experts in
the business-and you will scare them off because they don’t think they
can do what you do.
Now, let’s get to the presentation:
When it’s time to give your presentation gather everyone to the
pre-designated area of your home for the presentation.
As the host, you will start of the event by welcoming everyone for
the kick off of your new business. Let them know that you are very
glad they could make it.
Next give a brief agenda: “Over the next 20 minutes or so my partner
and I will be sharing our business with you. We’ll be talking about
our business model and products. Once your know more about what I’m
doing any referrals you can send my way would be really appreciated.”
Next, give a brief testimonial of how you got started in your business
and the results you’ve had with your products or opportunity.
Finally, as part of your introduction, you’re going to edify the
presenter. Your job here is to make sure that your guests know 3
things about the presenter:
1) He/she is very experienced and knowledgeable in the business
2) He/she does an excellent job at helping people make money in
the business
3) He/she can help them make money in the business
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Here’s an example:
“Hello everyone! I’d like to thank you all for coming tonight. I’m
very excited about what you’re about to see. I got started in this
business about 3 weeks ago. Like many of you, I was tired of living
paycheck to paycheck, and I wanted something different. A friend of
mine showed me the opportunity you’re about to see this evening, I
decided to get involved, and the last 3 weeks have been terrific &
I’m very excited about my future. The person who’s going to speak
tonight is my partner in the business and he/she has been involved
for 3 years now and was able to retire from his full-time job shortly
after getting involved in the company. He’s very sharp and agreed to
help me kick off my business. His number one desire is to help
people get healthy and wealthy, and tonight he’s going to show you how.
I’d like to introduce to J Smith.”
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From this point, you just turn it over to your partner/upline expert
& they’ll take it from there.
After the presentation is over, you’ll want to introduce your S.W.A.T.
team have them share their testimonial with your guests. If your
S.W.A.T. Team members aren’t able to attend your PBR, then make sure
you’ve bridged them into a conference line or just have them available
at a specific time and call them directly so they can address the entire
group over the speakerphone.
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This is very important and the most powerful part of the presentation.
The more testimonials the better. I’ve seen as many as 15 testimonials
at one event. Just about everyone in the room got in the business.
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If you are using a DVD to show your opportunity then introduce the video
instead of your partner/upline expert.
Part 3: Post-presentation
After the plan has been presented, you’re next step is to ask for help.
Make sure you wrap up the evening by asking your guests to take a serious
look at the products and/or opportunity. A simple way to do this is to
end the formal presentation with this simple statement, “If you or someone
you know is open to earning more money, make sure you carelfully look over
the information in your gift bag. Try the products and listen to the CD on
the way home.”
Make sure you let your guests know you’re looking for people who might
benefit from the product or opportunity. Give each guest their gift
bag before they leave with all the materials they’ll need to make an
informed decision and then plan to follow-up with them in a few days.
Well, we’ve come to the end of our series on planning an effective PBR!
If you have any questions please go to my blog at
http://www.burkehedges.com/blog and post them.
I hope you’ve gotten a lot out of this series on PBR’s. Be sure to email
me with your success stories and join me again for next weeks
Monday Minute!
Until then, be your best!
