Burke | 
03 22nd, 2009| 
I’d like to start this week off by giving you a special gift that
I’m really excited about. Over the last month, I’ve been putting
together some awesome video footage for you.
Many of you have sent me questions about HOW to build a successful
distributorship. So, I’ve put together a 5 Day Video Boot Camp
for you! It’s FREE & all you have to do to get it is visit:
—> http://www.21daychallenge.net
Sign up for the Boot Camp there and you’ll immediately get the first
video delivered to your inbox.
Now, last week I started to tell you about the importance of having
Private Business Receptions to build your business. With so much
focus going to the internet, it seems like home meetings have been
long forgotten. But the fact of the matter is that this is still
very much a PEOPLE business. And having a PBR is the best way to
start seeing fast growth in your business.
Let’s get right into it…
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Let’s talk about relationships first. It’s my firm belief that
the team that works together, plays together, eats together,
and prays together, wins together.
Network Marketing is a relationship business and when you build
solid relationships you’re able to build a solid TEAM. A solid
team is one that is committed to the vision, the cause, the
greater good of all. It’s based on the motto that “united we stand,
divided we fall”.
I speak at many conferences all over the world each year, and I
make it a point to ask the audience to raise their hand if they
were recruited “online”. Rarely does anyone raise their hand.
But when I ask who was recruited by a friend or family member more
than 90% of the room raises their hand.
Interesting fact isn’t it?
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This is STILL a Warm Market business. And there is no doubt that
if you add PBRs to your recruiting and business building efforts
you will build faster, earn more profits selling your products
and most importantly establish a duplicatable model for your new
recruits to get off to a fast start.
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SO, what exactly is a PBR (Private Business Reception)? And why
should you incorporate this strategy into you building plan?
A PBR is a fancy “business term” for a celebration of the opening
of a new business. In essence it’s a party with a purpose!
Let’s look at reasons your familiar with for a celebration:
>> If you were to open a “new” restaurant would you have a grand
opening celebration?
>> If you were to open a “new” clothing store in a mall would
you have a grand opening celebration?
>> When people get married, graduate from college, or retire
from work, do they use that for a reason to celebrate?
Absolutely! And the exact same formula applies for when your new
distributors launch their “new business”. It’s a reason to celebrate
with friends and family. To share the excitement of their new products
and new venture.
Sometimes people overlook the obvious. The most obvious and most
natural next steps to getting started in a new business is to have
a Grand Opening and let people know what you’re doing.
Here is the best part. When people join your business they are
looking to EARN money not spend money. So where better to hold a
Home Business Grand Opening than in your own home? It’s laidback,
fun, informative, profitable and all your new distributors can do it.
There is a formula to doing it the right way. A recipe.
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PBR are one of the quickest , and simplest and most productive
ways to expose your warm market prospects to your products or
services and business opportunities. And even more important,
it’s very duplicatible.
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Imagine this. Let’s say you sponsor 3 new people this month and
you did a PBR for each of them at their home. Each had between
15 -20 guests at their PBR. (l’ll give you the exact step by step
formula on how to do this in future lessons).
Of the 15-20 guests at each PBR only 3 sign up in the business.
Now here is where it gets interesting. You now have 9 new
distributors on your second level right? What do you next?
Schedule a PBR for the each of the 9 new distributors who signed up!
You will now have 9 PBR’s schedule with 15 - 20 people attending or
between 135 and 180 new people evaluating the products and business
opportunity in your organization.
I’m going stop here. But you can run the numbers as you develop more
depth in your business.
The magic of this strategy is people do what you do not what you say.
It strengthens the people part of the business and creates a strong
bond between you, your team and your new recruits. When you start
right you’ll finish right.
The objectives of the PBR are simple:
>> It’s a celebration of your new business
>> Gives you & your team the opportunity to share your business,
the products & compensation plan with your friends, family and coworkers.
>> You’re getting your new distributors off to a blazing fast start.
>> Eliminates paralyses by analysis
>> You’re teaching your new distributors the business by doing it
>> Your setting expectations for your new distributors of how the business is done
>> It establishes a realistic goal for your new distributors
>> It’s affordable and Duplicatable
>> You will generate cash flow by getting new customers for your products/services
>> It’s FUN.
Decide right now to take a look at your calendar and select dates in
advance for your next 3-4 PBR’s. Then, call your upline sponsor and
let them know what you’re doing so they can come and support you.
Next week we’ll be talking about the key elements of planning &
implementing a successful PBR. I’ll give you a step-by-step plan for
inviting guests to your PBR.
But for now, I want you to go ahead and schedule those dates on your
calendar, get out your list and start planning who you’re going to
invite, and get ready to begin inviting them next week!
Until then, make sure you get those free training videos at
http://www.21daychallenge.net
I’ll see you next week!
