Why This Book Matters
Why this book exists
Nobody hands you a job description for your own life, so most people improvise one and call the result their personality. This book starts from a different premise: that you are the founder, the chief executive, and the only shareholder of a company called You, Inc., and it has been trading for years without a strategy.
What You’ll Learn
What’s inside
- Ten principles, one chapter each — from taking responsibility to daring to dream to changing before you’re changed
- Why belief and attitude are treated here as operating decisions rather than moods
- Productive habits, and the unglamorous mechanics of building them
- Managing your emotions when the business is you and the mood is company policy
- The Five F’s — Faith, Family, Friends, Fitness, Finances — and what happens when one of them is carrying the others
- “When you know better, you do better”, which is the sentence the whole book rests on
Who This Book Is For
Who it’s for
- Anyone rebuilding after a setback, in this profession or well outside it
- Leaders who want their people reading something about character rather than tactics
- People who have read plenty of business books and not many about running themselves
Choose Your Format
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The Trilogy
See trilogy options Want all three core books?
All three ebooks are $19.95, all three audios are $29.95, or get every ebook + audio for $39.95.
Print Edition
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Print and hardcover editions are not open for general ordering yet. Join the waitlist and we’ll let you know when they are ready.
Equipping a team?
Give your people a knowledge advantage with controlled team access to the three core books in ebook + audio.