Why This Book Matters
Why this book exists
You were told to work hard and be original. In practice, almost everyone copies somebody — a career, a schedule, a way of handling money — usually a model designed to produce a paycheque rather than anything that outlasts it. This book asks a blunter question: if we’re all copying, who should we be copying?
What You’ll Learn
What’s inside
- The difference between income and wealth, and why the two are not the same pursuit
- Why roughly 95% of people copy a model built for a paycheque without ever choosing it
- Leverage, and why some work multiplies while most of it merely repeats
- Compounding — what Einstein is said to have called the eighth wonder of the world
- Franchising as the proof: McDonald’s and Coca-Cola did not invent; they systematised
- The case that network marketing is franchising for people without a franchise fee
- “Same door, same result” — the chapter people quote back to Burke most often
Who This Book Is For
Who it’s for
- The person who has just said “I could never do this”
- Leaders looking for the book that answers that objection without an argument
- Anyone who wants the model explained properly rather than defended loudly
Choose Your Format
Get the book
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The Trilogy
See trilogy options Want all three core books?
All three ebooks are $19.95, all three audios are $29.95, or get every ebook + audio for $39.95.
Print Edition
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Equipping a team?
Give your people a knowledge advantage with controlled team access to the three core books in ebook + audio.