THE STORY
New to this business?
Start with The Parable of the Pipeline.
Start with the story ↗THE BURKE HEDGES BOOK COLLECTIONTen books. Three to start
Ten books. Three to start
with today.
The Parable of the Pipeline is the story leaders have handed to new people for 25 years. Copycat Marketing 101 answers the “I could never do this” in your head. You, Inc. is the one that changes how you see your own life, not just your business. Seven more are being updated for 2026.
THE STORY • THE SYSTEM • THE PERSON
FIND YOUR STARTING POINTNot sure which to
Not sure which to
read first?
Three short books. Each one answers a different question. Choose the one that speaks to you today.
THE SYSTEM
“I could never do this”?
Start with Copycat Marketing 101.
Learn the system ↗THE PERSON
Want to run your life better?
Start with You, Inc.
Start with yourself ↗READ TODAYThree books.
Three books.
Three starting points.
Available now in digital formats. Read one first, or explore all three as a collection.
01 / THE STORYThe Parable
The Parable
of the Pipeline
Two cousins, one village, and the choice that separates them.
Explore this book ↗02 / THE SYSTEMCopycat
Copycat
Marketing 101
You've been copying someone your whole life. This book asks who, and whether they were worth it.
Explore this book ↗03 / THE PERSON
You, Inc.
You already run a company — yourself. Ten principles for running it properly.
Explore this book ↗THE DIGITAL LIBRARYThe trilogy,
The trilogy,
your way.
Read the story, learn the system, and build the person. All three core books together, in ebook or audio formats.
Explore the Digital Library ↗THE COLLECTION CONTINUESMore titles
More titles
are on the way.
Burke is updating earlier work and preparing new books. Explore the titles below and get notified when each new edition is ready.
Updated edition in preparation
Who Stole the American Dream?
The book that started it all — Burke’s most direct case for the industry, first published in 1992.
Explore this title ↗
Updated edition in preparationRead and
Read and
Get Rich
The case that the people who get somewhere are the people who read.
Explore this title ↗
Forthcoming title
Prosumerism
Burke’s next book — on what happens when the person consuming is also the one producing.
Explore this title ↗
Being prepared for republication
You Can't Steal Second With Your Foot on First
On choosing independence in a world built around staying put.
Explore this title ↗MORE THAN ONE READER?Buying for a team
Buying for a team
or a company?
One private link gives your whole team all three core books. A company license puts them in every welcome kit.
For Teams
Give every team member one clear starting point, without repeating the same explanation.
Explore team licenses ↗For Companies
Help every new distributor begin with the same simple foundation.
Explore company licenses ↗START WITHOUT BUYINGNot sure yet?
Not sure yet?
Read the first chapter free.
Read the introduction and first chapter of The Parable of the Pipeline, plus the matching audio. No card required.
Get the Free Preview ↗