The Profession
The case for direct selling, and the questions people ask about it.
THE WRITING CONTINUES
The books started the conversation. The writing keeps it going.
Ideas Worth
Building On.
Short pieces on the profession, on leading people, on the books, and on life after a heart transplant.
NEW HERE?
Start With a
Simple Story.
Pablo and Bruno carry buckets for the same village. One keeps carrying. The other begins digging a pipeline.
That is the question at the heart of The Parable of the Pipeline. It's a useful place to start learning how Burke thinks.
BROWSE BY TOPIC
Find the Ideas
You Came For.
Pick a topic and start reading.
Building People
Leadership, duplication, and welcoming new people.
Second Chance
Starting again, facing difficult changes, and finishing meaningful work.
From the Books
Pablo and Bruno, the ten principles and the ideas behind Burke’s titles.
LATEST WRITING
Latest From Burke.
Short pieces on the profession, on leading people, on the books, and on life after a transplant.
April 18, 2026
Pablo and Bruno: Which Pipeline Are You Building?
In the world of business and growth, the difference between short-term hustle and long-term success often comes down to one thing: the systems you…
Read the article ↗
April 18, 2026
The Peanut Butter Sandwich Problem: Are You Matt?
Sometimes, the biggest obstacles to success aren’t external—they’re hidden in the way we think. “The Peanut Butter Sandwich Problem” is a simple yet powerful…
Read the article ↗
April 18, 2026
Why 78% of Americans Are Broke — And the One Shift That Changes Everything
Scroll through social media and you’ll see vacations, new cars, and picture-perfect lifestyles. But behind that highlight reel is a quieter reality: a large…
Read the article ↗Have Burke’s Books Changed How You Think?
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